Pricing a home is both art and science. From understanding the market to analyzing the home, there is a lot that goes into pricing. It is not a random number. On the contrary, it is something that must continue to be monitored and updated even after a listing goes live. Why? Because markets change daily. How a market is presenting itself is “the” most important component of pricing. We revert back to the basics: supply and demand.
The home itself is important to a certain extent too. So, we do take that into account. The type of home, whether it is new or old, whether or not it has upgrades, all of these matter too.
This is the first in a series of four introductory videos on pricing. Stay tuned for the other three.